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TikTok is introducing a fresh option that allows them to cut down on the volume of AI-made videos appearing in their timelines. This initiative comes as the service revealed that it currently hosts more than 1 bn content made with AI.

Pilot Phase and Launch

This change is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a rise in AI content, spurred by emerging AI video creators.

AI Proliferation Online

Recent reports that nearly a tenth of the most rapidly expanding channels on a popular video site only show clips produced artificially. A significant portion of this content is considered mass-produced AI material, a phrase for inferior, bulk-generated content that is typically illogical or surreal.

Based on user feedback that numerous viewers appreciate content created using AI tools, from digital art to informative clips, and we intend to offer the community the ability to see more or less of that, according to their own preferences,” said a company executive.

Volume and Proportions

The service announced that there are currently 1.3bn videos on its network tagged as made with AI. Overall, over 100 million videos are uploaded to the service each day, making AI content a limited percentage of its total content library.

User Control Features

Members will be able to reduce or increase the amount of artificial media they view by opening the “manage topic” feature in the platform and picking the AI content topic. Additional categories that are already be modified under the tool encompass current affairs, clothing, beauty, and movement.

Platform Guidelines

Its guidelines oblige creators to tag “realistic” artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its community policies.

In addition, the app will henceforth add an “AI-made” tag to content made using its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This measure is aimed to deter users from attempting to evade the tagging system.

Educational Initiatives

TikTok is also establishing a $2m awareness program for professionals and groups to produce educational content about ethical AI use. This program will benefit non-profit groups focused on educating programming and robotics.

Moderation Strategy

The platform has justified its moderation strategy, following discussion over proposals to lay off hundreds of content moderators in the UK. The company is expected to cut a significant number of roles in its content moderation division in its British office, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.

A company official clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content prior to it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to reliance on its machine learning processes.

It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is really helping us work at speed.”